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Gus Desbarats’s blog post on CIKTN

Got strong views on the mobile health opportunity? Check out the first Think Camp: event, where open innovation meets mobile health. June 3rd, London

By: Gus Desbarats

May 20, 2011 11:35

The event is organised by the Mobile Collective, a new ‘idea-to-launch’ service for the collaborative development of mobile applications, products & services across many industries. (More than just apps – think personal mobility services, mHealth applications, SIM-card embedded devices, sensory data meets cloud computing, and SMS-based solutions in the developing world). http://www.mobilecollective.wordpress.comMobile Collective aims to bring the mobile developer & designer community together with members of professional communities, such as healthcare; facilitate the sharing of experiences, insights and skills; and provide a structure for developing and acting on the innovative ideas that emerge.

The vehicle for doing this is a series of ThinkCamp events which take a collaborative approach to generating and developing good ideas. Adhoc teams which form around the ideas are supported & nurtured by a wide range of participating technologists, field experts and market channel partners to implement a solution or turn the developed proposition into a commercially viable product or service.

Mhealth is the first area of focus. Over time their aim is to build an online collaboration community for idea development that provides a supportive process all the way to implementation.  The business model for all who get involved is joint venture / revenue share.

I had a great far ranging conversation about the future of IP with Margaret Gold one of the organisers. We both agree that in a digitally connected world, innovation strategies based on IP protection are likely to be outmuscled by strategies that focus on getting on and doing it. The originators of a winning idea will always be ahead of anyone who simply copies.  Originators understand which bits of the execution are critical to the experience. For decades, in my day job, I’ve been constantly exposed to poor sad imitations of Apple’s next big thing, created by people with grotesquely simplistic views of what might matter to customers.

So if you are of the ‘lets get on and do it’ mindset and you have an interest in m-health, WallaceSpace London, June 3rd is the place to be,


About Margaret Gold

Margaret is an innovation and business launch specialist in the mobile industry, one of the organisers of Over the Air (the annual mobile developer hack-a-thon event), and the founder of The Mobile Collective.


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