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IBM Report on ‘Information Seekers”

Tapping into “The Information Seeker”

To date, health device makers have primarily targeted consumers who are either fitness focused or chronically ill. But between these two extremes sits a large, fragmented and often overlooked population who seek better information to effectively manage their health.

Recent advances in technology are enabling smarter, connected personal healthcare “systems” that can supply crucial information to significantly improve diagnosis, treatment and condition management. These developments now make it feasible to deliver health device solutions that meet the needs of these “information seekers” and help reduce long-term healthcare costs.

Further, as consumers begin to pay a higher share of their total healthcare costs, we believe the average person may become more motivated to manage his or her health to help contain healthcare expenses and reduce insurance premiums.

Our research suggests that successful solution providers will approach this market opportunity as an ecosystem of partners – with an integrated solution that extends beyond the health device itself. By plugging the information gap for these consumers, solution providers can help fuel healthcare innovation.

To learn more, download the complete IBM Institute for Business Value executive report, “The future of connected health devices: Liberating the Information Seeker.”

Download the complete IBM Institute for Business Value study (1.90MB)


About Margaret Gold

Margaret is an innovation and business launch specialist in the mobile industry, one of the organisers of Over the Air (the annual mobile developer hack-a-thon event), and the founder of The Mobile Collective.


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